New Members of Staff

Meet the latest additions to the ASM team

We have expanded our team and have appointed two new members of staff.


Karin Conradie-Coppenhall has joined as our new Analyst Programmer and Mike Freeman will be working as our Service Delivery Manager.


Karin will be maintaining and developing our flagship Sequoia Application and has 15 years of development experience, the bulk of which was with Homechoice, southern Africa’s largest catalogue retailer.


“I am looking forward to being part of the team, supporting and enhancing the logistics industry software,” said Karin.


As our new Service Delivery Manager, Mike will be ensuring the service we provide to our customers is of the highest quality.


Mike joins us from BP International where he held various roles across multiple locations that focused on the delivery of IT services.


“I hope my experience working for large multi-national companies will allow me to provide ASM and its customers with a fresh approach to service delivery, an approach where our customer’s requirements are directly related to the service we offer,” said Mike.


“The service provided by ASM has always been exceptional, and our vision is to expand this service, work with our customers to understand their requirements, and focus on providing a cost-effective class-leading product for all users.


“By harnessing technology, we plan to create a far more automated and intuitive service desk providing data-led solutions while maintaining the very heart of what separates ASM from the competition – a personable approach where every customer counts.”


To get in touch with the ASM team, please email for general enquiries, or if you require any technical support with Sequoia please email

• support: (t) 01784 240400 (e)
• sales: (t) 01784 242200 (e)